Mostly summarized from Gregory Mankiw’s Principles of Economics, 5th Ed.
PART 5 Firm Behavior and the Organization of Industry
Chapter 16 of 36 - Monopolistic Competition
Section 13 of 13
Table 1 lists similarities and differences among perfect competition, monopolistic competition, and monopoly
Monopolistic competition is a hybrid of monopoly and competition.
Like a monopoly, each monopolistic competitor
· faces a downward-sloping demand curve
· charges a price above marginal cost
Like perfect competition, with monopolistic competition
· there are many firms
· entry and exit drive the profit of each monopolistic competitor toward zero
Monopolistically competitive firms produce differentiated products so firms advertise to attract customers to its own brand.
Advertising of monopolistically competitive firms
· to some extent manipulates consumers' tastes, promotes irrational brand loyalty, and impedes competition
· to a larger extent provides information, establishes brand names of reliable quality, and fosters competition
The theory of monopolistic competition
· describes most markets in the economy
· does not yield simple and compelling advice for public policy (government control)
Regarding monopolistically competitive markets, from the standpoint of
· an economist: the allocation of resources is not perfect, because price is higher than marginal cost
· a policymaker: there is economic deadweight loss but it would be difficult to lessen it, regulatory controls would hurt more than help
(end of chapter 16 of 36)
….
Congratulations! 44% of the way to becoming a competent economist.

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