Mostly summarized from Gregory Mankiw’s Principles of Economics, 5th Ed.

PART 5 Firm Behavior and the Organization of Industry
Chapter 16 of 36 - Monopolistic Competition
Section 3 of 15
Previously we saw in a perfectly competitive market
· firms are price takers, they must accept the market price and cannot influence the price
· the price always equals the production marginal cost
· in the long run firms entry into and exit out of the market drives economic profit to zero leaving only a normal profit for each firm
· in the long run the price equals average total cost
We saw in a monopoly market
· firms are price makers, they are able to set prices
· firms can use their market power to keep prices above marginal cost
· leading to an economic profit for the firm
· leading to a deadweight loss for society
Perfect competition and monopoly are the market extreme forms.
Perfect competition occurs when there are many firms in a market supplying identical products.
Monopoly occurs when there is only one supplier firm in a market.
Most markets and firms include elements of both competition and monopoly so can be identified and described differently.
The typical firm in the economy
· faces competition, but the competition is not strong enough to make the firm a price taker
· has some degree of market power, some ability to set its prices
Most industries are between perfect competition and monopoly, a situation called imperfect competition.
There a two types of imperfect competition markets
· monopolistic competition
· oligopoly
Oligopoly is a market with only a few sellers.
Each seller offers a product similar or identical to those of other competing sellers.
To determine if a market is an oligopoly economists commonly measure a market's domination by a small number of firms with a statistic called the concentration ratio.
This ratio is the percentage of total output in the market supplied by the four largest firms.
In the U.S. economy, most industries have a four-firm concentration ratio under 50 percent.
Highly concentrated industries considered oligopolies include
· breakfast cereal, concentration ratio of 83 percent, 83 percent of total output comes from the four largest firms
· aircraft manufacturing, 85 percent
· electric lamp bulbs, 89 percent
· household laundry equipment, 90 percent
· cigarettes, 99 percent
….
an oligopoly has a few sellers
kasen ni shōsū urite
寡占に少数売り手

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