Mostly summarized from Gregory Mankiw’s Principles of Economics, 5th Ed.

PART 5  Firm Behavior and the Organization of Industry

Chapter 14 of 36  Firms In Competitive Markets

Section 23 of 24

Figure 8 here

The market response of fi


rms to a change in demand depends on the time frame.

Firms can enter and exit a market in the long run but not in the short run.

Consider a market for milk, beginning at long-run equilibrium.

Milk-supplying firms are earning zero economic profit, price equals the minimum of Average Total Cost (ATC).

Figure 8 panel (a) shows this initial condition

· quantity sold in the market is Q1

· price is P1

· long-run equilibrium is point A

Suppose scientists discover milk has wondrous health benefits.

Panel (b) shows the short-run response

· demand curve for milk shifts from D1 to D2

· quantity demanded and supplied rises from Q1 to Q2

· price rises from P1 to P2

· short-run equilibrium moves from point A to point B

· short-run profits are generated, shown by the shaded area

All existing firms respond to the higher price by increasing the amount they produce

Since each firm's supply curve is its marginal cost (MC) curve how much each increases production is determined by their MC curve.

In the new short-run equilibrium the price of milk exceeds ATC so the firms are making profits.

Over time, the profit in the market induces new firms to enter.

Panel (c) shows the long-run response.

As the number of firms and quantity of milk supplied increases the supply curve shifts to the right from S1 to S2.

This shift causes the price of milk to fall

Eventually price is driven back down to P1 at the minimum of ATC

· quantity produced has risen to Q3

· profits again are zero

· firms stop entering the market

· the market reaches a new long-run equilibrium, point C

Each firm is again producing at its efficient scale because more firms are in the dairy business.

The price has fallen to P1 = ATC.

… …

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