Mostly summarized from Gregory Mankiw’s Principles of Economics, 5th Ed. PART 5 Firm Behavior and the Organization of Industry Chapter 14 of 36 - Firms In Competitive Markets Section 19 of 22 ... Why do firms in competitive markets stay in business if they make zero profit at price = average total cost? It is because average total cost includes implicit cost. Accountants calculate explicit costs that cause a money flow but do not consider implicit costs which do not. … Per Table A, year 1 A farmer’s sales revenue for the year is $250,000 and has explicit paid-out costs of $150,000. The farmer's accountant calculates he earns an accounting profit of A – B = $100,000 Originally the farmer invested $1,000,000 to start his farm. He could have instead put his money in the stock market for an average profit of 5% producing a yearly income of $50,000. He also had to give up a job that paid a salary of $50,000. These two $50,000 + $50,000 = $100,000, are implicit non-cash-flow costs. Co...