Mostly summarized from Gregory Mankiw’s Principles of Economics, 5th Ed.
PART 6 The Economics of Labor Markets
Chapter 19 of 36 Earnings and Discrimination
Section 7 of 16
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Economists Daniel Hamermesh and Jeff Biddle addressed this in a 1994 study of individuals in the U. S. and Canada.
The economists examined how much wages depended on the standard determinants such as education and experience and how much their wages depended on physical appearance.
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The study found having good looks results in higher wages.
People who were deemed
· to have better-than-average looks earned 5 percent more than people with average looks
· to have average looks earned 5 to 10 percent more than people with less-than-average looks
Results were similar for both men and women.
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Good looks are useful in any job in which workers work in public including acting, sales, and waiting on tables.
People return and buy more just to see the good-looking person.
Firms pay more to attractive workers due to customer preference and increased sales.
Good looks is also an indirect measure of other types of ability.
How attractive a person appears results from more than heredity.
It also depends on dress, hairstyle, personal demeanor, posture, body weight, and other attributes a person can control.
A person who projects an attractive image is more likely to be an intelligent person who succeeds at other tasks as well.
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better than average
heikin yoriyoi
平均より良い
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